Top 5 Social Apps Performance on Unified Platform in Madagascar Q4 2023

In the fourth quarter of 2023, the top 5 social apps in Madagascar demonstrated diverse performance trends across downloads, revenue, and active users. Here is a detailed look into the metrics for each app.

Facebook Lite from Meta Platforms, Inc. saw a significant increase in weekly downloads, peaking at around 18.2K in the week of October 30. Weekly active users consistently grew, reaching approximately 324.8K by the end of December. Revenue fluctuated, with a notable peak of $131 in the week of December 18.

TikTok Lite - Save Data from TikTok Pte. Ltd. experienced a varied performance in weekly downloads, peaking at about 10.6K in the week of October 30. Active users showed a steady increase, reaching around 178.8K in mid-December. Revenue trends were also notable, peaking at approximately $2.7K in the week of October 23.

Instagram Lite maintained a stable weekly download rate, with a high of 6.7K in the week of October 30. Active users saw a consistent rise, reaching around 202.8K by the end of December. Revenue peaked at $108 in the final week of December.

Video Downloader HD - Vidow displayed a remarkable increase in weekly downloads, starting from 37 in early October and soaring to 2.7K by the week of December 18. Active users followed a similar upward trend, reaching approximately 7.4K by the end of December.

NGL: ask me anything saw a notable increase in weekly downloads, peaking at about 1.7K in the final week of December. Active users grew steadily, reaching around 7K by the end of the quarter. Revenue trends showed a peak of $108 in the last week of December.

These insights are brought to you by Sensor Tower, where more detailed analytics and trends can be explored.